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Bookkeeping for Orlando E-Commerce Sellers

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I can’t recommend Shea Business Solutions Bookkeeping & Tax enough! Managing a gym is busy, and my financials had fallen 4 years behind. Ryan tackled the QuickBooks reconstruction seamlessly and completely turned my business finances around. Thanks to his expertise, I finally have accurate reporting and total peace of mind.

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Selling online throws off a lot of small transactions: orders, refunds, platform fees, processor fees, payouts, sales tax collected in other states. A bookkeeping setup built for a service business usually can't keep up with that, which is a big part of why so many e-commerce books never quite tie out to the bank account.

Why e-commerce books are different

Your revenue never shows up in one piece. Sell a hundred dollars of product on Shopify and the deposit that lands in your bank is smaller, because the platform and the payment processor take their cut first, and refunds or chargebacks come out before payout too. If you book only what hit the bank, sales and fees are both understated and the margin on your P&L is wrong. Clean books record gross sales, then the fees and refunds as their own lines.

A one hundred dollar sale does not arrive whole: fees and refunds are deducted before payout, so a smaller net deposit reaches your bank. What a Sale Looks Like by the Time It Lands Gross sale what you sold the real revenue Minus fees platform, processor, refunds, chargebacks Net deposit what hits the bank smaller than the sale Book only the net deposit and you lose both the real revenue and the fees you paid.
Reconciling to payouts alone is probably the most common e-commerce bookkeeping mistake.

Where e-commerce books get messy

The problemWhat clean books do
Net payouts hide sales and feesRecord gross sales, then fees and refunds separately, so revenue and margin are real.
Multiple channelsReconcile Shopify, Amazon, and any marketplace to one set of books instead of guessing across dashboards.
Sales tax across statesTrack sales and tax collected state by state, so the numbers for each filing are already in the books.
Inventory and COGSMatch cost of goods to the sales they produced.

Sales tax and economic nexus

Sales tax is usually what online sellers worry about most. Most states now make an out-of-state seller collect their sales tax after crossing an economic nexus threshold, typically a dollar amount of sales or a number of transactions into that state in a year, and the thresholds aren't the same from state to state, so confirm your own obligations instead of assuming. The bookkeeping job is keeping sales-by-state records accurate and current, so once you know where you have nexus the filing comes straight out of the books. Shea Business Solutions offers sales tax filing support built on those records.

Inventory and cost of goods sold

If you hold stock, your profit is only as accurate as your cost of goods sold. Recording purchases as a lump expense when you buy, rather than matching cost to the sales they produced, makes a good month look bad and a bad one look fine. Proper inventory and COGS tracking ties the cost of each product to the revenue it earned, which is also what a lender or a buyer will want to see. The same discipline applies to a brick-and-mortar shop, which we cover on our retail bookkeeping page.

Connecting Shopify to QuickBooks

Done right, your store and your books talk to each other. Shopify and the payment processors behind it can feed QuickBooks Online so orders, fees, and payouts flow in automatically and reconcile against your real bank deposits. Set up wrong, that same connection doubles up sales or buries fees, and you spend month end untangling it. Getting the mapping right at setup is the difference, which is why a proper QuickBooks setup pays for itself for an online seller.

E-commerce bookkeeping in Orlando

At Shea Business Solutions, we handle e-commerce bookkeeping for Orlando online sellers, connect Shopify and your processors to QuickBooks, and keep your financial statements accurate month to month. If your books never tie out to your payouts, reach out for a free consultation and we will get them straight.

Quick Answers

Why is bookkeeping for an e-commerce business different?

E-commerce revenue arrives net. Shopify, Stripe, and PayPal deposit what's left after their fees, refunds, and chargebacks, so the money that hits your bank is smaller than what you actually sold. Clean books record gross sales and then the fees and refunds separately, so the margin on your P&L is the real one.

Do I have to collect sales tax in other states?

Often, yes. Most states require an out-of-state seller to collect their sales tax once you pass an economic nexus threshold, usually a set amount of sales or number of transactions into that state, and the specifics vary state by state. Because it depends on where and how much you sell, confirm your obligations for your situation. Our role is keeping the sales-by-state records accurate so filing is straightforward once you know where you owe.

Can you connect Shopify to QuickBooks?

Yes. Shopify, and the payment processors behind it, can feed into QuickBooks Online so orders, fees, and payouts flow into your books instead of being typed in by hand. Set up correctly, it reconciles your platform sales to your actual bank deposits, and in do-it-yourself e-commerce books that's usually the step that's off.

RS

Ryan Shea

QuickBooks Level 2 ProAdvisor — Orlando, FL

Ryan Shea is the founder of Shea Business Solutions, a bookkeeping firm serving small businesses in the Orlando, Florida area. As a certified QuickBooks Level 2 ProAdvisor, Ryan specializes in QuickBooks setup, cleanup, monthly bookkeeping, payroll processing, and tax preparation. He works directly with business owners to bring clarity, accuracy, and confidence to their finances.

Stop Guessing. Start Knowing Your Real Numbers.

Whether you need a one-time QuickBooks cleanup or ongoing monthly bookkeeping, we can help. Schedule a free, no-pressure consultation with Ryan today.

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