Some Orlando owners ask for "CFO" or "financial advisory" services when what they actually need is solid bookkeeping plus a clear monthly read on cash flow, margins, and where the money is going. Shea Business Solutions provides that reporting layer on top of the books: monthly financial statements, cash-flow tracking, budget-versus-actual, and plain-language answers to the questions an owner asks when the business starts to grow. It is delivered by the QuickBooks Level 2 ProAdvisor who already keeps your books, so the numbers behind every report are reconciled and real.
Scope note: this is operational financial reporting for a business, not personal investment, securities, or wealth-management advice. For those, and for audits or legal tax opinions, we point you to a licensed specialist.
- Monthly profit and loss and balance sheet, built from reconciled numbers.
- Cash-flow tracking, so you see what is actually available, rather than only what you invoiced.
- Budget-versus-actual, with the variances explained in plain language.
- A short list of the few numbers that actually move your business.
- A standing answer channel for the "can we afford this" questions.
Bookkeeper, Controller, or Fractional CFO
These three roles get used interchangeably, but they do different jobs. Most small businesses need the first, grow into the second, and only sometimes need the third.
Shea Business Solutions covers the bookkeeper role in full and the reporting-and-cash-flow part of the CFO role, part-time, for owners who need the view without a full-time hire.
What the Reporting Layer Includes
On top of a clean monthly close, the reporting layer turns the books into something you can steer with: a cash-flow picture that looks forward a few months, a budget you can hold the business to, and a handful of key numbers tracked over time instead of a fifty-line report nobody reads. The point is not more paper. It is knowing, before you commit to a hire or a lease, whether the business can carry it.
Signs You Have Outgrown Basic Bookkeeping
A few signals tend to show up together: you are making hiring or spending decisions on gut rather than numbers, you cannot say what your cash will look like in ninety days, month-end tells you what happened but not what to do, or you are big enough that a wrong call is expensive. None of these mean you need a full-time finance chief. They mean the books need a forward-looking layer on top.
What This Is Not
To be clear about scope: this is business financial reporting and cash-flow work. It is not personal investment or wealth-management advice, it is not an audit, and it is not a legal tax opinion. When a question crosses into any of those, the honest answer is a referral to someone licensed for it, and you get that referral rather than an out-of-lane guess.
Frequently Asked Questions
Do you offer CFO or financial advisory services in Orlando?
Shea Business Solutions offers the reporting-and-cash-flow part of a fractional CFO role, on top of full bookkeeping: monthly financial statements, cash-flow tracking, budget-versus-actual, and the key numbers behind decisions. It is operational financial reporting for your business, not personal investment or wealth-management advice.
What is the difference between a bookkeeper and a fractional CFO?
A bookkeeper records and reconciles what already happened and reports it accurately. A fractional CFO looks forward, planning cash flow, building budgets, and putting numbers behind big decisions, part-time rather than as a full-time hire. Shea Business Solutions covers the bookkeeper role in full and the reporting side of the CFO role for growing Orlando businesses.
Can you build a budget and track cash flow for my business?
Yes. On top of the monthly close, the reporting layer includes a forward cash-flow view, a budget you can hold the business to, and budget-versus-actual with the variances explained in plain language, so you can see whether the business can carry a hire or a lease before you commit.
Do you give investment or wealth-management advice?
No. This work is business financial reporting and cash-flow planning only. Personal investment, securities and wealth-management advice require a licensed advisor, and for those questions you get a referral rather than an out-of-lane answer.
Do I need a full-time CFO?
Most small businesses do not. If you are making decisions on gut instead of numbers, cannot forecast cash ninety days out, or find that month-end reports what happened but not what to do, a part-time reporting-and-cash-flow layer on top of clean books usually solves it without a full-time hire.
